Social Media Marketing and Email Campaign

Our goal was to increase bottom line revenue from online rail purchases via a robust SEO strategy and improved conversion tactics and visitor sales funnel flow



The approach for this project was complex and required our team to investigate all the pevious SEO work that was carried out on this site. We carried out an in depth keyword research, backlinkaudit, content analysis, and Google Analytics investigation. Based on our findings our approach included:

On-Page SEO Implementations

Content Marketing Strategy

Ethical Linkbuilding Approaches

PR Schedule

Off-Page SEO Strategy including; Profile creations, Web 2.0 links, PDF distribution, Infographics and image sharing, Social Bookmarking and Guest article writing.


The SEO achievements for this project have been phenomenal. Here are the improvements after just 4 months:

Top “Japan rail pass” and “jr pass” keywords are now on the first page of Google (Never been able to achieve first page before)

42.64% increase in non-branded organic traffic

Highest grossing revenue month ever recorded on the 5th month of working with WebitMD

Total organic traffic increased by 74.5%

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